Perfection Is a Pursuit Not a Destination

Startups are scrappy.

They have to be.

You can sport a polished look but only as a façade.

You're building with the garage door open—on the cusp of something big—riding the wave of an idea that cascaded in one day and never left.

That's part of the fun.

If you're trying to convey a flawless image, you'll come across as inauthentic.

And worst than that, you close the door on the help that was waiting on the front porch.

Instead, take the brutally honest approach.

Use radical candor.

Let your future customers know it's not ready yet but it's close and we need your help.

Leading with where you're vulnerable is the quickest way to make those parts stronger.

Since there is a sense of urgency when building and selling, it's important to forsake the optics and focus on progress.

There's nothing inherently wrong with pursuing perfection but not as a destination.

Use it as a compass getting you to where you need to go, even if the picture of that place is still blurry.

This is how we help ordinary people build extraordinary products.