Orgs will purchase shiny new objects without thinking twice.
But most of the products they're paying for are just burning company cash.
Because there's no user buy-in.
Products like Monday, Jira, Asana, Notion, SharePoint and others are only useful if you use them.
But most of the time — the once promising new tool is left to gather dust.
The problem being the tool is a vitamin instead of a pain killer.
It's a nice-to-have instead of a must-have.
To put it simply, it's just not sticky enough.
"The cold truth is that the best products don't always win. Many times it's - the products that have the ability to keep users coming back and using them without conscious thought and using them out of habit are the ones that keep us coming back." - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Here's how we're solving for this with Amble:
Amble is really two products in one: it's a knowledgebase tool that populates your workshops and a workshop tool that feeds your knowledgebase.
This is no accident; we intentionally designed the knowledgebase to be a byproduct of the workshops.
Because although you can manually enter trends, ideas, pain points, goals and much more, we faced the music early on and accepted that nobody is going to do that unless you're paying them to.
But, they do get paid to run workshops. And they do get paid to meet with clients.
So, if a tool like Amble makes it easier for them to do the work they have to do — chances are they'll keep coming back to use it.
Ultimately you have to figure out how to make your product sticky.
It can be the most powerful tool in the world but if there's no user buy-in — it won't work.
This is how we help ordinary companies build extraordinary products & services.