Build a Grocery Bag Product

A grocery bag has one initial purpose: carry whatever you just bought to the car and then into the house.

Once in the house, its potential exuberates.

When you're staying over at a friend's place and you don't want to wash your hair but need to shower, what do you ask for? A grocery bag.

When you're travelling and don't have anywhere to put your dirty clothes, you use a grocery bag.

You're in a mad dash out the door when you realize you need to throw together a lunch, what do you reach for?

You guessed it, a grocery bag.

The best products are like grocery bags.

They get you from point A to point B, you store them under the sink (or device), and then reuse them to meet your current need.

Think Notion, think TickTick.

Although they position themselves as a note-taking tool, Notion's built-in flexibility allows for much more.

TickTick offers list-building to conquer any type of task despite the fact you download it with a specific one in mind.

A grocery bag product tells the user: "we built this with enough pliability that you can use if for what you need."

Products that don't provide this sort of innate stretch usually serve their purpose and then get deleted or forgotten.

If you want to be able to last in the marketplace, be sure to build something that keeps on adding value even after the initial task is completed.

This is how we help ordinary people build extraordinary products.