You're Not Working, You're Creating

It's time we do away with the term working.

We're creating.

Not just some of us but all of us.

Chuck Palahniuk, author of Fight Club, once said, "The goal is not to live forever, but to create something that does."

We won't all write the next great American novel, but each of us are born with the innate ability to create and build.

By shifting the language we use around work, we can begin viewing our jobs as meaningful, impactful, and worth our finite time.

If you're a cook, you're creating an experience for the consumers of your food.

If you're a developer, you're creating apps that will improve the users' lives.

If you're an Amazon delivery driver, you're creating routes that ensure people receive important goods.

If you're a consultant, you're creating ways to make a business better.

If you're a teacher, you're creating an environment for learning.

So no matter what it is you call work, the next time somebody asks what you do — tell them what you're creating, not what you're working on.

This is how we help ordinary people create extraordinary things.