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Where Did You Lose Your Keys?

Where Did You Lose Your Keys?

There was once a scrambled drunk looking for something on the ground under a light post.

A passerby approached him and offered to help.

"Sir, what is it you're looking for?

"My keys."

"Where was the last place you saw them?"

"In the alley way."

"Why aren't you looking over there then?"

"Because the light is over here, I can't see over there, it's too dark."

Sometimes the solution you're looking for isn't where you're searching.

Maybe you're just searching there out of habit or protocol or the light's location.

But it's the wrong spot.

And you won't find what you're after if you limit yourself to that area.

Broaden your radius and look in the places you haven't yet to find what you seek.

This is how we help ordinary people discover extraordinary solutions.